22 Women-led Brands to Watch in 2022

When it comes to entrepreneurs, the ladies are truly in the lead this year — and they’re giving #boss a whole new meaning. 👩‍💻 From innovating scientifically exgineered sex toys that take you from foreplay to all the way, to veggie-infused mac and cheese that your littles actually love, these 22 women-led brands are as bada** as they come — and so are their products. Here’s who to watch (and shop) in 2022.

Scientifically engineered sex toys that keep your life high-vibe. Founded by sexologist Alexandra Fine and MIT engineer Janet Lieberman in 2014.

Why we’re 👀’ing:

Meet Dame, the brand championing women’s pleasure in the bedroom and beyond. With sex-cessories on a mission to bring greater sexual satisfaction to women everywhere, it’s no wonder their products are consistently bestsellers at The Fascination. Each sleek toy — from powerful vibrators you can slip in your purse to low-profile pillows that prop you up during playtime — targets your needs to get you happily across the finish line, every time. Plus, Dame places a premium on quality, meaning all products are manufactured with medical-grade materials that promote safety because – say it with us – Safety. Is. Sexy!

Full-spectrum CBD products – made by women for women – to support sleep, sex, stress and strength. Founded by Amanda Goetz in 2020.

Why we’re 👀’ing:

House of Wise’s CBD products are giving cannabis a whole new look – and damn, is it luxurious. Founded by Amanda Goetz, a woman on a mission to provide holistic support to ladies like herself juggling family, work and wellness, the brand’s full-spectrum offerings are effective, ultra-clean and downright chic. Each product is organic, gluten-free, non-GMO and gets tested for quality, consistency and potency by third party labs. Aka, no behind the scenes b.s. found here, gals! Every batch of gummies, serums and drops are brimming with beneficial phytonutrients – so you get the support you need winding down and optimizing your overall health, no matter what you choose. 

The edible cookie dough that tastes so good, you'll forget it's incredibly good for you. Founded by Sabeena Ladha in 2020. 

Why we’re 👀’ing:

This healthy-AF cookie dough is friggin deux-licious. Seriously, it's a nutrient-dense spin on a childhood classic that’s plant-based, vegan and gluten-free – but somehow makes it hard not to polish off the jar in one sitting. 🤯 DEUX is jam-packed with ingredients that promote immunity, boost energy and support collagen production, aka it gives adults reason to reach for more beyond its undeniably sweet taste. Whether you eat it by the spoonful or decide baked dough is the way to go, the brand’s flavor variety will not disappoint.

All-natural products specifically created to nourish the skin below your chin. Founded by Shannon Davenport in 2018.

Why we’re 👀’ing:

Skincare lining the shelves of your local pharmacy just doesn’t cut it when you’re ISO quick, premium pamering. Enter Esker Beauty, a line of nourishing body washes, oils and tools that elevate your self care game au naturel. Alone, each essential–oil infused product gives your skin the hydrating restoration it needs – and together, they create a soothing wind-down ritual for all-over TLC. If you’re massaging your face with butters and beyond, this is the year to give the other 90% of your skin the attention it needs (and so deserves).

Loud and proud Asian-inspired dish starters that fill your food with flavor – without overflowing your pantry. Founded by sisters Vanessa and Kim Pham in 2019.

Why we’re 👀’ing:

Imagine reaching into your pantry and pulling out a single flavor-filled packet of sauces and seasonings – one that turns your stove top sauteé into an Asian-infused dish in no time. Omsom brings a true taste of far-away-flavors to your kitchen without preservatives, GMO’s, artificial flavors, and even offers gluten-free options. Every starter is made of high-quality ingredients imported directly from Asia – with ah-mazing aromas, and enough of the good stuff so you can sprinkle it across 9 meals.

Clean, head-to-toe multitaskers for women going through menopause. Founded by Sally Meuller and Michelle Jacob’s in 2020.

Why we’re 👀’ing:

Womaness is equipping women with clean, multipurpose products that support them during menopause — offering formulas that are clinically tested, doctor-approved and effectively multitask just like women do. 😉 With a line you can shop based on symptoms you’re looking to combat (buh-bye brain fog!) or by basic feminine hygiene needs, there’s a modern supplement encouraging Menoposivity for everyone.

Funky, flattering swimsuits with a one-of-a-kind take on sizing and inclusivity. Founded by Cameron Armstrong in 2018.

Why we’re 👀’ing:

Move over flimsy-itsy-bitsy-teenie-weenie-bikini that looks cute but doesn’t feel great. Kitty & Vibe is revitalizing the swimwear industry by creating better-fitting tops and bottoms that flatter your form – using a revolutionary sizing metric made to fit bodies of all shapes and sizes. Giving you coverage, comfort and support, the brand empowers its community by encouraging self-love in the beautiful skin you’re in.

Earth and body-friendly period products without harmful chemicals. Founded by Katie Diasti in 2019.

Why we’re 👀’ing:

Viv for your V’s period products are earth and body-friendly cycle solutions that are totally toxin-free. Pause – yes, not all period products are free of harsh chemicals! But, Viv’s cups, liners, tampons and pads are crafted from sustainable materials, use zero plastic and are vegan and cruelty-free. So, they’re good for the planet and the womxn who live on it.

Accessible (and fun!) health and beauty products for all made out of superfoods. Founded by Trinity Mouzon Wofford and Issey Kobari in 2016.

Why we’re 👀’ing:

Golde’s superfood beauty and wellness solutions make optimizing your health routine simple, accessible and downright delish. The brand is making whole-body-health easy – both on your wallet and your schedule – seamlessly integrating into your already established daily routine. All Golde products are 100% natural, vegan and made of nourishing ingredients, leaving you refreshed and recharged. 

Veggie pasta and mac and cheese that tastes like childhood favorites. Founded by Angela Hein and Heidi Brown in 2020.

Why we’re 👀’ing:

Say (better-for-you-mac-and) cheese! Camp is bringing veggies into your bowl without sacrificing taste – we’re talking plant-filled pastas and vegan mac and cheese that even your little will love. Each box is gluten-free, hormone-free, non-GMO and 100% organic – delivering ultra-healthy options out of the package and onto your table in under 10 minutes. 

Natural skin, body, and period care from a brand that's all about smashing taboos. Founded by Bunny and Taran Ghatrora in 2016.

Why we’re 👀’ing:

Blume’s commitment to transparency stems well beyond their accessible list of all-natural, toxin-free ingredients – normalizing women’s hormonally-driven skincare experiences that typically feel all too taboo. From imperfection-fighting acne oil to probiotic-infused deodorant that battles body odor, every Blume product is free of harmful additives, environmentally friendly and gives women the confidence boost they deserve. 

Immersive candle experiences that engage your senses. Founded by Shavaun Christian in 2020.

Why we’re 👀’ing:

Spoken Flames sends you into the multi-sensory stratosphere with a revolutionary wax and wick combo. Each hand-crafted candle burns rich, bright and clean for hours on end – and comes with a self-actuating mantra. From their cozy, crackling sound and fantastic fragrance to their augmented reality feature, these must-haves for your home are sure to elevate your R & R.

Meet your mellowing match with these adaptogenic teas for morning, day, and night. Founded by Meg Pedersen in 2020.

Why we’re 👀’ing:

Say hello to Steep & Mellow, adaptogenic and nootropic teas that support your body and mind – with a seriously groovy vibe. ✌️ Yes, all bags and boxes are earth-friendly! 🌎 Their green, black and chamomile blends are infused with powerful herbs – enhancing cognitive function and reducing your body’s response to stress. Whether you’re looking to focus better or simply drift off easier in the evening, you’ll be saying sip-sip-hooray when you see the results from drinking up.

California-grown, consciously-crafted olive oils and vinegars to drizzle to your heart's desire. Founded by Aishwarya Iyer in 2018.

Why we’re 👀’ing:

The perfect drizzle does’t exis– but then there’s Brightland. These organic olive oils and vinegars are as delicious as they are authentic – sourced directly from family farms in California and crafted into their final product without ever seeing a lab. Brightland’s commitment to not using additives or adulterants, utilizing packaging that protects oils from UV light and featuring work from emerging artists on their bottles makes the products – and your countertop – a beautiful creation.

Ultra-hydrating haircare made out of sustainably sourced Mekabu seaweed. Founded by Lynn Power and James Hammett in 2018.

Why we’re 👀’ing:

It’s seaweed...but for your hair. 🤯 Masami’s ultra-hydrating haircare is crafted from sustainably sourced Japanese Mekabu seaweed, coming straight from local family-owned farms in Japan. Their genderless products tackle hair troubles across the board – leaving your tresses super-shiny, lightweight and jam-packed with nutrients for longevity.

The 3-step clean, genderless skincare routine that cleanses, nourishes and soothes. Founded by Lauren Rome in 2019.

Why we’re 👀’ing:

Romer is taking the gender out of skincare – and putting premium, soothing ingredients in. Their signature 3-step system keeps your routine simple and effective, taking you from cleansing to moisturizing and treating in a matter of minutes. Beyond streamlining your AM and PM self-care ritual, it’s perfect to share with a partner – or, just swipe a pump or two of the products you get them as a gift 😉

Cute, quality and ethically-made essentials for millennials and Gen Z, made in the US. Founded by Rachel Thebault and Neda Talebian in 2019.

Why we’re 👀’ing:

Woodley + Lowe’s wardrobe essentials help millennials and Gen Z ditch fast fashion fits – replacing them with ethically-made staples that serve seriously cool girl lewks. Their line’s unique sizing lets women find a better fit from head to toe. Each piece born in LA is made to last, crafted from recycled fabrics that are as soft as they are sustainable. Plus, the brand donates 3% of revenue to local and global community causes like supporting mental health and fighting climate change – aka wearing Woodley + Lowe means you’re a powerhouse for change, well beyond challenging fashion industry standards.

Drinkable, energy-boosting blends designed to help you perfect your personal best. Founded by Katie Webb in 2019.

Why we’re 👀’ing:

All eyes on Aila – your plant-based personal trainer. 🏋️‍♀️ Their all-natural superfood blends and drink mixes deliver the energy and nutrients you need to reach your personal best. Formulated with B-complex vitamins, each supplement treats your body like the intricate system it is, so you can stay sharp — without the crash. Whether you're looking for a jitter-free boost, a powerful pre-workout, or sipp-able, stamina-stretching support, Aila delivers all-day, on-the-go energy that you can feel good about. 

Beautiful puzzles that you can frame, featuring designs from female artists. Founded by Kaylin Marcotte in 2019.

Why we’re 👀’ing:

Time to get jiggy with your puzzling game. Jiggy Puzzles is shaking up a classic stress-reducing activity by turning it into home decor. Say whaaat? That’s right – each puzzle features phenomenal female artists’ creations from around the world – meaning once completed, you can frame and hang your masterpiece. Since each puzzle is (literally) a work of art, they’re pretty to look at from start to finish — even when all 500 pieces are scattered across your table.

Modern hair tools that honor the legacy and evolution of textured hair care. Founded by Aspen Kennard and Hannah Choi in 2017.

Why we’re 👀’ing:

When it comes to taming and styling textured hair, Baby Tress is the brand we've all been waiting for. Their tools celebrate the rich, global history of edge styling – and offer all the tutorials and tips you need to beautify your baby hairs. Featuring a patented angled brush head for separating, detangling, and smoothing, their signature Edge Styler is truly one of a kind.

Silicone, suction-based dinner mats that make mealtime with your little ones less messy. Founded by Lindsey Laurain in 2014.

Why we’re 👀’ing:

Life with a little doesn’t have to be a mess, Mom and Dad. Enter EZPZ, the cleverly made kitchenware that helps make mealtimes fun for kids and parents. With a variety of smiley-faced mats and bowls that stick to the table, even the screamiest and red-faced of toddlers won’t be able to flip them over. Take that, babies!

Elevated yoga and fitness essentials made for all your workouts. Founded by Andrea Morris in 2016.

Why we’re 👀’ing:

Some days call for get-up-and-go, while others are all about savasana-and-chill. But most days require both action and stillness, and that’s where B Yoga comes in. They want you to be empowered – whether it be finding your inner calm through meditation or your outer strength through movement. The brand’s durable line of yoga mats and blocks are even antimicrobial, giving you one less germy-thing to think about while you zen out. Sweat on, team.