Baby Tress

Modern hair tools that honor the legacy and evolution of textured hair care.

About Baby Tress

Edge styling has a very rich, global history. For generations, Black and Brown women laid their edges using a toothbrush. Baby Tress launched in 2018 because the founders felt that the community deserved more than that. The culture of styling baby hairs isn’t just about hair care - it’s about self-expression and legacy. Baby Tress wants to create tools and experiences that honor this history.

Why We Love Them

Baby Tress is giving a space to explore the ever-evolving beauty experiences for women of color. They offer interviews with top insiders, soundwaves to lay your edges to, stories of shared experiences, and all the tutorials & tips you're looking for.

Origin Story

Baby Tress's story began at the Mama Tress creative agency where Co-Founders Shannon Kennard and Hannah Choi first began working together. As a creative marketing team, their mission has always been to correct how underrepresented women of color are represented in the beauty industry through research, product development, branding, and storytelling. Their first tool, The Edge Styler,® was created by and for a diverse collective of women of color. They feel strongly that their connection with their community is the reason the product has been such a hit with women and professionals around the world.

The TL;DR

  • Featuring a patented angled brush head for separating, detangling, and smoothing baby hairs. Features a flexible pointed tip for detailing finer strands.
  • Each tool features natural boar bristles for swooping, shaping, and laying.
  • Comes with a travel cap for touch-ups on the go.

The Science & The Soul

The Science

Baby Tress has created the only triangle edge brush, ensuring pristine accuracy when laying your edges. Experts love it because of the three sides and not to mention the delicious colorways they come in. The 3 in 1 Edge Styler is sustainable and recyclable, a tool designed with you and our planet in mind - what more could you ask for?

The Soul

Baby Tress produces amazing products that are wildly effective and rooted in history. But Baby Tress goes beyond their products; they have cultivated a community for Black and Brown people through the history of styling baby hairs. Hair care is the purest form of self care and self expression. It's all about honoring the legacy, and Baby Tress does that beautifully.