Briogeo

Clean and effective hair essentials that give your locks the unique va-va-voom they need.

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About Briogeo

“Brio,” “Geo”: the Italian word for vibrant and full of life, married with the Latin word meaning Earth and nature. When it comes to haircare, these are qualities we aspire towards — natural products that will make your locks look lively and luscious. Briogeo’s award-winning selection is here to treat your hair concerns with 100% cruelty-free processes and gluten-free ingredients.

Why We Love Them

Shop fixes for split ends, dry or damaged tresses, frizzy curls or coils, and beyond. From Value Sets and Jumbo Sizes to Trial and Travel Packs, Briogeo has something for absolutely everyone, no matter your origin, hair type or product needs.

Origin Story

Nancy Twine was no stranger to the beauty world when she founded Briogeo. As a child, Twine dabbled in the family haircare business, as her grandmother and West Virginia’s resident beauty guru showed her the ropes. Her familial recipes combined with the vibrant culture of New York City inspired Briogeo after Twine, then in her early twenties, quickly realized that the products lining store shelves didn’t meet the performance standard she desired or would feel confident recommending to a friend. As Founder and CEO, Twine believes “We should treat our hair the same way we treat our skin; by nurturing it with ingredients that detoxify, hydrate and protect.”

The TL;DR

  • Clinically proven to strengthen and repair dry, damaged hair
  • Cruelty-free, gluten free, mostly vegan product line, and transparent ingredient labels
  • 6-free hair care – free of harsh sulfates (SLS/SLES), silicones, phthalates, parabens, DEA and artificial dyes
  • All products are 90-100% naturally derived
  • Female founded and run in an appreciation for individuality, positivity and transparency
  • Simple regimens – two, three or four step

The Science & The Soul

The Science

Briogeo‘s commitment to 6-free haircare means that all of Briogeo’s formulas are free of harsh sulfates, silicones, parabens, phthalates, DEA and synthetic color. Beyond ultra clean ingredients, all Briogeo products are cruelty-free, gluten free, and most are vegan. Briogeo’s proprietary blend of potent Natural Oils, Vitamins, and Antioxidants make up their rich NOVA Complex, the basis for all formulas.

Each ingredient, from de-frizzing Rice Amino Acids and protective Quinoa extracts, to vitamin-rich Mango and scalp-healing Ginger are scientifically proven to produce results, safely.

The Soul

An extension of the brand’s science is Briogeo’s soul: a community of real women showing real results after using the products. Briogeo Babes share how-to videos and testimonials of the product benefits based on their unique experiences. With a focus on diversity, clean ingredients and transparency, the needs of everybody (and everybody’s hair) is baked into the DNA of these transformative haircare products.